The third month of streaming has been another one full of experiments and lessons. There’s been several adjustments to the approach across platforms, with varying levels of success. The big wins this month were reaching 99 subscribers on YouTube, qualifying for “affiliate” status on Twitch, and building up a decent library of cover song playlists:
Here’s a link to the full spread of playlists: https://www.youtube.com/@IsekaiUkulele/playlists
80s is mostly the cure and the smiths, the 90s has a bunch of pop and alt, the 00s and Emo set has a bunch of overlap, and the modern pop set (2020s+) featured above has been filled out.
I had talked about the idea of cutting up my streams into individual songs last month’s review, and this month I did it! And whoa, it was a task. I kind of burned myself out in the first two weeks, and then spent the latter two Saturdays not doing any “work” at all because its really not my favorite thing to do.
I like making music. I don’t like making content. But, I do like people hearing my music. And making content is how new people come to hear my music.
Streaming alone is basically like busking on a corner, except in the online world the foot traffic is entirely engrossed in their own bubbles and you need to be a certain size before the algorithms start organically recommending you. My channel is far from that size, so the random people who drop in is very limited. You don’t get that big without extra work.
Networking is another effective way to gain viewers, but I’m still figuring out how to approach this in a way that works for me. More on this later.
So far, YouTube Shorts have been my biggest draw, and I think that is because YouTube is trying hard to push Shorts to compete with other the other short form content platforms that are the flavor of the times. I’ve had several people pop into the live stream saying “I saw your short!” and they stuck around for a while.
The idea of creating playlists seems to have paid off as well. After finding the button that says “do not notify subscribers” buried in the advanced settings section, I added about 150 songs chopped out of my streams. This is part of a “long tail” strategy where I’m hoping that they’ll pop up whenever people might want to hear an ukulele version of whatever song I might have played. And I’ve been getting some random comments and views on certain ones.
While shorts seem to lose steam after about a week, I’m expecting these full song videos to continue being useful until I rerecord them when I can sing better. Now that I’ve got a decent library to be searched, I’m planning to start releasing them daily with the notification to my subscribers instead of dumping them all as soon as I finish editing them.
Time to complain
Let me tell you why I don’t like making content. Using a computer while in bed is hard, and it runs the risk of triggering my migraine episodes. It’s super frustrating to be so limited in doing basic tasks like using a mouse and keyboard, and then to run the risk of several days of intense pain on top of it makes it hard to motivate myself to do this work.
Another issue is the time it takes to review my streams to cut out the songs. Whenever I watch myself its always through a lens of self-critique, so I tend to pick out all the negative aspects of my performance (because I want to improve, of course). But this makes the entire exercise rather disheartening. I rarely think “Wow! That was a great take! I can’t wait to share this!” and instead think “Well… that’s… good enough to share… I guess…”
A third issue is that video editing software is clearly designed for people sitting at a desk. Using keyboard shortcuts and having precise mouse control makes the workflow so much easier. Alas. When there is a will there is a way: I can get it if I really want, I just must try, try and try, try and try!
In one small win, I did find a software that kind of helps to cut down the stream length and pull out the songs a little bit easier. It’s not designed specifically for this task, but it still helps. And with a bit of discipline, I can change my streams to work better with it.
The secret weapon is called “Recut” and its a tool to remove silence from videos. You may have seen videos where there’s these little micro-skips in the talking heads, but it still sounds pretty natural. That’s what this program does, and its mostly designed for podcasters and video-essayists, but with a little attention I can place silence before and after my songs and it can help cut out the non-musical sections.
So instead of scrubbing through 3 hours of a stream, I can cut out the talking and sort through the 1.5-2 hours of actual music content. The program also spits it out as a new clip, so I can also use that to make the vertical format shorts. A little editing up front eases the difficulty of chopping on the back end.
I approached streaming as a “part-time” endeavor, aiming to devote about 20 hours a week to the task. Since I stream for 3 hours every weekday, that’s 15 hours there already. I also do a session on Sundays to learn new songs by playing along with recorded music that I can’t play out loud on stream.
And actually, for the past week I’ve been trying to add an extra hour of practice before the stream. I realized I needed more time to hone specific musical skills that I don’t think are particularly amenable to practicing on stage. It’s pushing my physical abilities to the limit, but I’m hopeful that I will adapt.
There’s just so much music I want to learn, and skills that I need to acquire. I want more practice playing in front of people, which is what the streaming is about. But I also need to keep honing my abilities so the quality of my performance also improves.
When it comes to music, I’ll play all day. I thoroughly enjoy all the practice and performance. However, adding in this push to make content has ballooned the amount of time spent on this project. For the first two weeks of March, I spent at least an extra 20 hours on the content creation. Basically my entire weekends were spent editing and cutting and uploading and naming files.
It was too much. I did nothing for the second two weekends because… ugh. And then I felt bad that I’m procrastinating the work, like I should be doing this thing that I don’t want to do. I don’t like this feeling at all. But then, its also not annoying enough to actually get me to do the work. So it just hangs over me. Lol.
Perspective is difficult
I should keep the output in perspective: if I released one video per day, the 150 videos would have basically been 5 months of content? But because I wanted to build my library I just pushed it all out at the same time. I decided to keep the Shorts releasing at 1 per day, so I actually do have a nice pool to choose from for the next several months. And if I keep doing the work that pool will just keep growing.
After getting over 1k views on a single Short, its easy to feel down about getting a mere couple hundred on others. But like, that’s 100 people who watched my little clip. That’s a win! I haven’t really cracked the secret to getting high views on every post yet, but I’m starting to get less completely surprised by the performance of certain Shorts. So far it seems like posting the most popular songs on Friday seems to be the best strategy. That’s basically the best idea I have about how to make a good performing Short.
It’s also difficult to keep comparisons to other channels in check. Its not uncommon for me to see channels with like 2,000 subs and think what? why? how? I don’t… I don’t get it at all. But then, the path to get there is entirely obscured, right? How long they took to get there, how much work they put in, what worked for them and their audience in particular… it’s all hidden by the march of time. And I bet they look at those with 20,000 subs in just as much awe.
Will I ever get there? Well, I’m sure I can if I stick with it. How long will it take to “get there”? Where am I even trying to go?
I have to constantly remind myself: its not how big your numbers are that matters. It’s who is behind those numbers. Every view from a real person is someone taking their time out of their life to listen to me play. That’s what its all about. If I can’t connect with one person, why would I presume I could connect with 1,000?
Who you know is everything
I’m a classic introvert, happy to sing to my four bedroom walls and more bothered by attention than elated. However, music is a social activity. Business is a social activity. Being human is a social activity.
Almost all metrics of “success” are defined by the impact one has on those around them.
Money flows to things that positively impacts lives. Admiration is earned by those who excel in leading others. Music is great when it is loved by those who hear it.
To be a great musician is to play the right music at the right time for the right people. My goal is to be a musician. So it follows that I need to learn the right songs, find the right people, and play it at the right times.
I often feel my musical taste is a little eclectic, but I’m sure I’m not the only one who likes what I do. It’s been a challenge to find those others who like what I like. I still don’t know what the right music for me to play is. I don’t know when or where to play it. But, it wouldn’t be much of a journey if I had all the answers from the start.
There’s a culture on Twitch that I’m not sure I entirely vibe with. There are the streamers who have “made it” and have huge followings with hundreds of loyal viewers throwing seemingly ludicrous amounts of money at them. There are those who are moderately successful, that regularly draw 30-100ish viewers and seem to be relatively well compensated for their efforts.
And then there’s the rest of us, struggling to reach 10 viewers and having a really good day whenever we get raided by a larger streamer. “Raids” are when a streamer signs off and sends their viewers to another channel. The channel that gets raided sees a message with the number of viewers added to the chat.
The bigger fish seem to understand how it was to be small and are tolerant of raids with small numbers. The raid announces that you are a streamer, and are choosing to support the recipient of your audience. It’s a strange quid-pro-quo situation. Raiding a big streamer is a way to interact with their larger audience, and to potentially gain follows back (for having the good taste to raid a beloved streamer).
It seems kind of shallow and shameless to me. I don’t like it, but maybe I just need to get over myself. But yeah, I get it. It’s a digital version of the kind of networking we used to do in live shows back when I played in the indie rock scene. I’ll come to your show if you come to mine. Let’s play a show together so our audiences can mix and mingle. Of course, there were many nights were people just show up for their band and left as soon as their friends finished playing. Never really liked it back then either, but that is the game.
I mentioned this at the start, after a raid from a mid-sized streamer I’ve been following, my channel finally met the requirements to be a Twitch affiliate. If I accept the promotion, I’ll be able to receive subs, do things with channel points, and upload my own custom emotes.
Being an affiliate also means that you have to run ads on your channel. If you choose not to run ads, new users and non-subscribers will need to watch a “preroll” of ads before entering your stream. Or you can run adds every hour and that will be skipped. Another thing is that Twitch keeps half the value of all subscriptions until you reach a certain threshold. I’m not sure how the compensation for discounted subs works, but I’m still processing my feelings about fully buying into the ecosystem.
If billionaires are a blight on society, shouldn’t we boycott their products? If I stay at my level my channel may suffer, but I could keep leeching off of their infrastructure… is leeching better than a boycott? Steal from the rich and give back to the poor…
I’m not particularly eager to monetize yet anyway, but that could just be a cop-out. Networking is hard for me. I don’t like meeting new people because it takes time and effort and energy to figure out the filters I need to apply to have a comfortable conversation. I’m the type who likes to have an idea of what the answer will be before I ask a question. Its hard to do that with someone you just met, especially online.
I tried a couple different strategies on BlueSky this month, none of which produced the outcomes I was hoping for. I started with an approach of “do what feels right” and held that course for about two months. It was ok, but I never used Twitter/X and don’t have the instinct for how the platform works. I then changed it up to try focusing a bit more on myself and my views on things. I shared a bit of my backstory and tried to start conversations in new spaces. Alas, not very satisfying results with that either.
For the next month, I’m going to try a new strategy I’ve dubbed “scream into the void” in which I repurpose my YT Shorts and just post one every day. I’m also going to do this on Tik Tok because I objectively hate that platform, but they say its good for musicians so whatever. I found a service on which I can front-load posts about a week out on both for free, so I’m just gonna spend a little time each weekend doing that and let it rip.
Putting in the care to try craft interesting conversations and coming up empty handed wasn’t fun, so I’ll try the opposite. Musicians should let the music do the talking anyway, right? My “be human” approach failed, so let’s see how a month of “post like a bot” goes.
Where do we go from here?
I caught a bug to start writing some original music. The idea was there from the start, back when I thought I wanted to be an instrumentalist. But then I got sidetracked by singing, and there was so much to learn in that space that it consumed most of my attention.
Now I’m in a spot where I’m basically trying to build up my vocal muscles. I’ve only been singing with real guidance for about a year, and my teacher says that if I want to get to the more nuanced stuff, I really need to develop my vocal chords more first. That’s part of the motivation behind the 3, and now 4 hours of daily practice. I’m training myself how I imagine a professional musician would, focusing most on where I need the most improvement: singing and stage presence.
Starting the channel and posting covers was always supposed to be a means to an end, the end being the production of original music. I have seen too many musicians make posts saying “I just spent the last <far too long> making this album, now how do I get people to listen to it?” Well, my answer is to start gathering those ears well before the album is even a glimmer in your eye.
The hope is that by the time I’ve taken my original music as far as I can and am ready to publish it, I’ll also have found the audience to appreciate it. I think now more than ever, the music doesn’t matter as much as the personal connection to it. I hope that those who have been with me from the start, who are reading this post now, will find whatever I make exciting because you have been part of the journey.
You can summon your favorite song with a few simple keystrokes. You can ask an AI to generate whatever kind of song in any genre with any lyrics you like. But you can only hear what this humble ukulele player thinks is worth devoting his life to play if you stay connected. I hope you stay tuned, and hope the adventure is worth it for you too.


